Business Development
& marketing

Business Development

Focusing all of your efforts on the 80:20 to get maximum impact is critical . We help you see the critical issues to improve your business and allocate the extensive capabilities and proven results in implementing growth strategies to ensure that your business is positioned for “sale readiness” at all times .

Strategy development and implementation and program management set our practitioners apart from other consultants and advisors.
We offer you a range of services including but not limited to:

  • Supporting customers in market entry and related execution plans
  • Business and product positioning assessment and recommendations
  • Introduction to potential suppliers and customers based on your product and target market

Marketing

We understand the primary focus on getting and keeping your customers . We also know that, as engineering folks, you’re really good at designing solutions to problems, and then manufacturing the solution. We like to think we apply the same thought process – but in marketing terms.


All of which means that we can provide the necessary support to your business, whilst working alongside it. And we keep it very simple, as there is no point of complicating something that is already complicated.


We have designed several marketing packages that can appeal to your business and your budget for your selection . Alternatively, if you have a specific idea or project, we can help you on an ad-hoc or regular basis. Some of our mostly used packages are:

Standard

  • Review of your current marketing/PR activities, with recommendations for improvement.
  • Website review – with recommendations for improvement.
  • 3 marketing pitches, to help you raise your profile in your target markets.

Intermediate

  • Review of your current marketing/PR activities, with recommendations for improvement.
  • Website review – includes content, images and format followed by
  • implementation of recommendations.
  • 5 marketing pitches, to help you raise your profile in your target markets.

Advanced

  • Production of full marketing strategy, including a communications plan.
  • A review of your current marketing activities.
  • Analysis of your current business position including your competition, your target markets, your industry sectors, etc..
  • Defining your marketing objectives including possible future segmentation, niche marketing ,etc…
  • A full communications plan to enable you to achieve your objectives.
  • Top 5 recommended activities to kick-start your marketing implementation of these top 5 activities is also included in this package.
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